A NEED FULFILLED
Nooks started as a fine gauge, full- fashion knitwear supplier exporting to Europe and the US. It was also a manufacturer of flatknits for majority of the Philippines' clothing labels.
Our shift into branding started with the need to address the industry's demand for natural and sustainable fiber. Nooks became the proponent of the world's first yarns made of pineapple leaves blended with cotton.
To bring awareness to this new raw material, we started to create a few products under our own brand which became well received.
We also developed an affinity with both the pineapple leaf and cotton growers. They were in need of buyers for their produce - a market that could promise them stability. Chill by Nooks' goal is to continuously expand its product offerings. in order to provide opportunities for them for the long term.
TRAINING AND WORKSHOPS
Providing women with opportunities connected with their core produce gives the community ownership over cotton and provides the extra support for the farmers.